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Procter & Gamble brand marks new Febreze Car launch with a sweepstakes that will award 100 lucky consumers free gas for year.
May 1, 2024
By: Christine Esposito
Procter & Gamble’s Febreze is encouraging consumers to hit the road this summer and visit their favorite destinations—and it will provide 100 consumers with the fuel to get there and back. To mark the rollout of new Febreze Car, which now has an intensity dial, the brand is running a sweepstakes where 100 winners will be awarded free gas for a full year. New Febreze Car has an improved, sleek look and 3x greater scent control, according to the brand. When set to low, each clip lasts for up to 40 days. It is available in a variety of scents, including Ocean, Linen & Sky, and Hawaiian Aloha. The sweepstakes kicked off today. It will close on July 31 at 11:59 pm ET. Winners will be chosen randomly and notified on or around August 8, according to the P&G brand. “We believe a fresh scent experience shouldn’t be limited to your home, and that’s why we’re giving consumers the option to choose their scent intensity and customize their ride with the new Febreze Car,” said Justin Longworth, senior brand director at Febreze. “Winners can use their free year of gas to drive around town or go wild and plan a big road trip—the point is, we want them to enjoy the ride, no matter where they’re going.”
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